Transform product data before it reaches the feed
Adjust prices, assign labels, and convert values in your feed — without changing anything in WooCommerce. Rules run at feed generation time and affect only what the platform sees.
- IF/THEN conditions — target specific products, not the whole catalogue
- 5 operations: set, multiply, divide, add, subtract
- Non-destructive — WooCommerce data is never modified
Rules Engine
0 rulesHow a rule is structured
Two parts. A condition that picks the products. An action that changes their data.
Category = "Outlet"
SET condition = "used"
Price > 200
price × 0.95
Weight > 30 kg
SET shipping_label = "heavy"
Custom label = "sale"
SET custom_label_0 = "promo"
Stock = "out_of_stock"
SET availability = "preorder"
Leave the condition empty to apply the rule to every product in the feed.
5 available operations
Each operation works on the current value of the target field at the time the rule runs — including any modifications made by earlier rules in the sequence.
set
Set
Replace the current field value with a fixed string or number.
multiply
Multiply
Multiply the current numeric value by a factor. Useful for VAT conversion or currency exchange.
divide
Divide
Divide the current numeric value by a divisor. Useful for converting from gross to net, or changing currency.
plus
Add
Add a number to the current field value. Use to include flat shipping cost in the price, or add a fixed margin.
minus
Subtract
Subtract a number from the current field value. Use to apply a fixed discount or strip a fee.
Apply rules to any product attribute
The THEN action can target any field available in the feed — prices, labels, availability, descriptions and more. The same data sources used in Field Mapping are all fair game.
Product identity
SKU, GTIN, MPN, product IDs and variant group identifiers — everything platforms need to match and deduplicate your products.
Pricing
Regular, sale and active price in 18+ variants — including VAT-adjusted, rounded, discount percentage and platform-specific decimal formats.
Images
Main product image and all gallery images, each accessible as a separate field or combined into a single comma-separated value.
Descriptions & copy
Full description, short description and HTML-stripped variants for platforms that reject markup.
Availability & stock
Stock status pre-formatted for each platform — Google Shopping, Facebook, TikTok Ads, Kelkoo Group, Yandex and more.
Categories & taxonomy
Primary category, full hierarchy path, all assigned categories and their URLs. Works with any custom taxonomy.
Dimensions & shipping
Product weight, height, length and width, plus shipping class — required by platforms that calculate shipping costs from the feed.
Dates & promotions
Sale price start and end dates in ISO 8601 format, creation date, publish date and days since the product was created.
Third-party plugin fields
Any custom meta field, any taxonomy and ACF fields are directly accessible. If your plugin stores data in WordPress — it's targetable.
Other
Product type, featured status, average rating, review count, total sales, catalog visibility, product attributes (pa_color, pa_size) and more.
Rules never modify WooCommerce data
Rules run at feed generation time, entirely in memory. Your products stay exactly as they are — only the feed output changes.
WooCommerce
UnchangedRule applied
price × 1.23
Feed output
ModifiedRelated features
Platform Templates
29 templates, auto-configured for every platform.
Field Mapping
Map any WooCommerce field to any feed attribute.
Variation Handling
Control how variable products appear in your feed.
Filters
Include only the right products in each feed.
Feed Checker
Validate feed data against platform spec before publishing.
Refresh Frequency
Auto-refresh feeds on a schedule — hourly, daily or custom.
Multi-Language & Currency
Localised feeds with translated content and converted prices per market.
Get your products in front of buyers on every channel
Pick a plan, install the plugin, and have your first feed live in minutes — no developer needed.
- 14-day money-back guarantee — no questions asked
- All features included in every plan
- Works with any WooCommerce store
Plus
$139/yr
3 sites
Priority ticket support
Start
$69/yr
1 site
Email support
Max
$199/yr
10 sites
Priority ticket support
All plans include all features