Include only the products that belong in each feed
Filters let you narrow down which products enter the feed — only in-stock items, above a price threshold, in specific categories, and more. Build any combination with AND / OR logic.
- AND/OR group logic — build complex, nested conditions
- Filter by price, stock, category, SKU, meta, ACF, taxonomy
- Live count — see matching vs. total products as you build
Custom Filters
Filters let you decide which products are included in your feed.
Filter rules apply before export — only matching products reach your ad platform
AND or OR — you decide how conditions combine
Each filter group uses either AND (all conditions must match) or OR (any condition is enough). Mix both within a single feed.
A product passes only if every condition is true at the same time.
Product included — all 3 conditions matched
A product passes if at least one condition is true.
Product included — first condition matched (Clothing)
What you can filter by
Filters support all standard WooCommerce product fields plus custom meta, ACF fields, and any registered taxonomy.
Pricing
Price, regular price and sale price — filter by exact amount or range to keep only products within the budget your campaign targets.
Stock & availability
Stock status (in stock, out of stock, on backorder) and backorder availability — remove out-of-stock items before they reach the platform.
Product identity
SKU, GTIN, MPN and internal product ID — useful for excluding products that lack required identifiers for platforms like Google Shopping.
Content
Title, full description and short description — exclude products with missing or too-short descriptions before they are submitted.
Physical attributes
Product weight, height, length and width — useful for restricting feeds to specific size or weight ranges.
Categories & taxonomy
Any WooCommerce category, tag or custom taxonomy (tax:TAXONOMY) — build a separate feed per category for each ad campaign.
Product attributes
WooCommerce product attributes (pa_color, pa_size and others) — filter by specific variant options or attribute values.
Custom meta fields
Any product meta field referenced by key (meta:KEY) — works with any plugin that stores data in post meta.
ACF fields
ACF fields attached to products (acf:FIELD_NAME) — filter on any custom field value you manage through Advanced Custom Fields.
Available operators
Each condition uses one operator to compare the product field against your value. Pick the one that fits the logic you need.
equals
Exact match — the field value must equal your input precisely. Works for text, numbers and status fields.
not_equals
Excludes products where the field matches your input exactly. Use to remove a specific category, status or SKU prefix.
greater_than
Numeric comparison — the field value must be higher than your input. Ideal for price thresholds.
less_than
Numeric comparison — the field value must be lower than your input. Use to cap a price range or weight limit.
contains
Partial text match — the field value must include your input anywhere within it. Works with titles, SKUs and descriptions.
not_contains
Excludes products where the field contains your input as a substring. Useful for filtering out SKU patterns.
in
Accepts a comma-separated list of values — the product passes if its field value matches any item in the list.
not_in
Excludes products whose field value appears anywhere in your comma-separated list.
is_empty
Passes only products where the field has no value at all — useful for catching missing GTINs or empty descriptions.
is_not_empty
Passes only products where the field contains any value — ensures required fields are present before export.
Live product count as you build
As you add or change filter conditions, the plugin immediately recalculates how many products will enter the feed. The result appears as a banner above the filter builder — no guessing, no save-and-wait.
Common use cases
Custom Filters
Filters let you decide which products are included in your feed.
The counter updates instantly — what you see is what enters the feed
Related features
Platform Templates
29 templates, auto-configured for every platform.
Field Mapping
Map any WooCommerce field to any feed attribute.
Variation Handling
Control how variable products appear in your feed.
Rules Engine
Transform product data before it hits the feed.
Feed Checker
Validate feed data against platform spec before publishing.
Refresh Frequency
Auto-refresh feeds on a schedule — hourly, daily or custom.
Multi-Language & Currency
Localised feeds with translated content and converted prices per market.
Get your products in front of buyers on every channel
Pick a plan, install the plugin, and have your first feed live in minutes — no developer needed.
- 14-day money-back guarantee — no questions asked
- All features included in every plan
- Works with any WooCommerce store
Plus
$139/yr
3 sites
Priority ticket support
Start
$69/yr
1 site
Email support
Max
$199/yr
10 sites
Priority ticket support
All plans include all features