Find data problems before your platform does
Feed Checker scans up to 200 products from your feed and validates each one against platform specifications. Errors, warnings, and optimisation tips — all in one report, before you submit.
- Catch missing required fields before Google rejects your products
- Identify invalid GTIN formats, price errors, and broken URLs
- See exactly how many products are affected by each issue
- Fix problems in your feed settings and re-run the check instantly
Data Quality Check
Scans up to 200 products · Google Shopping spec
3
Errors
1
Warnings
2
Recommendations
9
Checked
How Feed Checker works
Three steps from "feed configured" to "ready to submit".
Select a feed and run
Open the Feed Checker tab inside your feed configuration. Click Run Check — the plugin pulls a representative sample of up to 200 products from your store.
Products are validated
Each product is processed using your current field mapping and rule configuration, then validated against the specification of your selected platform.
Review the issue report
Results are grouped into Errors, Warnings, and Recommendations. Each issue shows the affected field, a description of the problem, and a count of impacted products.
Three levels, one clear picture
Not every problem has the same urgency. Feed Checker separates blockers from warnings so you know where to focus first.
Errors
Product will be rejected
Hard failures that cause the platform to reject the product entirely. Must be fixed before the feed goes live.
- Missing title, price, link, or image URL
- Invalid price format (text instead of a number)
- Invalid availability value
- Title longer than 150 characters
- Description longer than 5,000 characters
- Invalid GTIN (bad length or check digit)
- URL not starting with http:// or https://
Warnings
May hurt performance
Products will be accepted, but missing data can reduce ad visibility, ranking, or click-through rates on the platform.
- Invalid condition value (allowed: new, refurbished, used)
- Missing brand — required for most Google categories
- Missing GTIN — strongly recommended by Google
- Missing sale price in DRM feed — reduces remarketing effectiveness
Recommendations
Optimisation opportunities
Optional improvements that help the platform better understand and place your products — boosting reach and match quality.
- Missing Google Product Category — not required but improves match quality
- Title shorter than 20 characters — likely too short for good reach
Every platform, its own rulebook
Feed Checker adapts to whichever template your feed is based on. Google Shopping, Facebook / Instagram Catalog, TikTok Ads, Pinterest — each platform has a different set of required and recommended fields, and the checker knows them all.
The table on the right shows Google Shopping as an example. When you run a check on a Facebook Catalog feed, the checker applies Facebook's spec instead — different required fields, different format rules.
Per-template validation rules
Required and recommended fields differ between Google Shopping, Facebook / Instagram Catalog, TikTok Ads, and 26 other supported platforms. The checker applies the right spec automatically.
Format rules per platform
Price format, availability values, GTIN requirements, character limits — every rule is sourced from the official specification of the platform your feed targets.
Same three result levels
Regardless of platform, results are always grouped into Errors, Warnings, and Recommendations — so the workflow is consistent even when the rules change.
Required fields · 7 per product
Missing or invalid → Error
g:id
ID
g:title
Title
g:description
Description
g:link
Link
g:image_link
Image Link
g:price
Price
g:availability
Availability
Recommended fields · 4
Missing → Warning or Recommendation
g:brand
Brand
g:gtin
GTIN
g:condition
Condition
g:google_product_category
Product Category
Related features
Platform Templates
29 templates, auto-configured for every platform.
Field Mapping
Map any WooCommerce field to any feed attribute.
Variation Handling
Control how variable products appear in your feed.
Filters
Include only the right products in each feed.
Rules Engine
Transform product data before it hits the feed.
Refresh Frequency
Auto-refresh feeds on a schedule — hourly, daily or custom.
Multi-Language & Currency
Localised feeds with translated content and converted prices per market.
Get your products in front of buyers on every channel
Pick a plan, install the plugin, and have your first feed live in minutes — no developer needed.
- 14-day money-back guarantee — no questions asked
- All features included in every plan
- Works with any WooCommerce store
Plus
$139/yr
3 sites
Priority ticket support
Start
$69/yr
1 site
Email support
Max
$199/yr
10 sites
Priority ticket support
All plans include all features